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Description:
The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Senior Brand Manager to join our Hyatt Inclusive Collection Brands. In this role, you will be collaborating closely with the broader Global Brand Management, PR, Creative, Resort Operations, Global Media and external partners team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
Who We Are
At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues.
As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers.
Why Now?
This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.
How We Care for Our People
What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.
We’re proud to offer exceptional corporate benefits which include:
Who You Are
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally.
The Role
The Senior Brand Manager serves as the strategic execution lead for assigned HIC brands within the Inclusive Collection portfolio. Reporting to the Director, Global Brand Management, this role translates global brand strategy into standards, trainings, and cross-functional initiatives that elevate guest satisfaction and drive brand profitability. This role supports all Inclusive Collection brands, subject to change according to portfolio strategy.
Brand Experience Operationalization
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Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability.
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Translate insights into structured action plans that strengthen brand consistency and revenue performance.
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Oversee development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact.
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Develop activation playbooks and scalable rollout strategies to drive on-property execution.
Brand Trainings & Field Support
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Deliver immersive brand trainings and workshops in English and Spanish.
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Facilitate on-property sessions reinforcing brand positioning and experiential pillars.
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Customize training delivery for various audiences.
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Serve as a visible brand ambassador globally.
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Conduct brand reviews and audits to ensure alignment to global standards.
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Identify execution gaps and provide actionable recommendations.
Cross-Functional Leadership
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Serve as primary day-to-day brand partner to cross-functional teams, aligning stakeholders around brand priorities and performance goals.
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Support openings, conversions, and renovations with clear, actionable brand guidance.
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Coach and develop junior brand team members, fostering analytical rigor and strategic thinking.
Brand Strategy & Health
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Contribute to brand strategies and priorities that support guest experience, operational performance, and broader business objectives.
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Monitor brand health and performance indicators, using operational, financial, and guest insights to identify gaps, risks, and opportunities.
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Partner with cross-functional teams to recommend practical actions that strengthen brand execution, relevance, consistency, and differentiation.
Qualifications:
Experience Required:
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Bachelor’s degree required.
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8–12 years of hospitality operations, brand management, or related experience, with a strong understanding of hotel-level execution.
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Demonstrated experience partnering with operations teams to translate brand priorities into practical, scalable programs and processes.
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Proven ability to develop, implement, and maintain brand standards, operating guidelines, tools, and resources.
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Experience designing and leading training programs that support consistent execution, adoption, and performance improvement.
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Strong documentation skills, including the ability to create clear playbooks, standard operating procedures, training materials, and implementation guides.
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Strong analytical fluency, with experience using guest, operational, and financial data to identify performance gaps and recommend solutions.
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Proven ability to lead cross-functional initiatives and influence stakeholders within a matrixed global organization.
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Experience coaching and developing junior colleagues.
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Fully bilingual in English and Spanish required.
Experience Preferred:
- Experience supporting global hotel openings preferred.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
We welcome you:
Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
Primary Location: MX-DIF-Mexico City
Organization: ALGV/HIC/AMS/UVC Corporate Office
Job Level: Full-time
Job: Commercial Services Strategy %26 PMO
Req ID: CAN003461
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
